I hold a MSc in Economics and a BSc in Mathematics, and began my career in 2015 as an Excel Model Developer, before I began to specialize as an equity derivatives trader in the City of London in 2016. My line of work involved crunching large sets of data and make sense of it quickly, spot patterns, and turn it into something clear, useful, and actionable. I learned to cut through the noise, simplify the complicated, and communicate insights in a way that made sense to any audience.

In 2019, driven by a personal interest which led me to launch an online store, I delved deep into the world of web development and SEO. I learned how to drive online traffic to a startup with no prior digital presence—building everything from the ground up, creating visibility in a crowded space, and turning clicks into sales.

After years of working in fast-paced corporate environments and juggling my side projects, I realized that I valued flexibility, focus, and freedom. I was more interested in building things that had a direct impact, solving problems creatively, and having the freedom to shape my own day. So I made the decision to step away from the corporate world and start fresh on my own terms. It wasn’t overnight, but I gradually shifted toward helping small businesses—using the analytical skills I built in finance, along with my self-taught knowledge of web development and SEO. Plus, no commute and no dress code didn't hurt either.

Outside of the analytical stuff, I’m a potter, yoga teacher, divemaster, and I love to surf and grow my own food—basically anything that connects me to nature. That lifestyle pull is what led me to settle on a small island in Panama, where I’ve fully embraced the no-office way of working: remote, grounded, and intentional.